Vince Staples takes on the role of Spike Lee in a new sneaker commercial with Jayson Tatum, channeling the iconic Mars Blackmon vibe.
- The ad, shared on Instagram, showcases Staples’ comedic interaction while Tatum showcases his basketball skills.
- Staples humorously pressures Tatum to discuss the sneaker’s features, adding a unique twist to the commercial.
- Tatum’s reactions highlight a playful dynamic, bringing a fresh energy to the shoe advertisement scene.
- Ending with a Jay-Z and Nas musical snippet, the commercial pays homage to the classic Jordan and Lee collaborations.
Vince Staples dives into the world of sneaker commercials, embodying Spike Lee’s Mars Blackmon character in a playful ad with NBA star Jayson Tatum. The Instagram premiere added a modern twist to the classic style, with Tatum shooting hoops in the background.
Staples humorously pesters Tatum to share details about the Tatum 3 sneaker, saying, “Ayo! It’s a shoe commercial, we gotta talk about the shoe.” This lighthearted nagging brings a dynamic flow to the 25-second ad.
As Tatum brushes off Staples’ inquiries, the playful banter continues until Tatum finally turns to respond. His reaction, “Tech benefits?” followed by Staples breaking character, adds an unexpected twist.
Staples’ outburst to the camera, dismissing tech specs, adds a comedic punch that echoes the spirit of the original Spike Lee-Michael Jordan commercials. With a nod to nostalgia, the ad ends with an instrumental snippet from JAY-Z’s “Success,” featuring Nas.
Vince Staples is no stranger to the spotlight. Besides the ad, he’s returning for a second season of his Netflix show, further cementing his place in entertainment. Meanwhile, Tatum’s NBA success is highlighted by Boston Celtics’ championship win, where he channeled Kanye’s iconic Grammy speech.
Vince Staples expertly brings humor and homage to Jayson Tatum’s sneaker commercial, adding a nostalgic twist.
