In a recent discussion, the debate between major labels and independent paths for artists took center stage.
Major labels are compared to well-established empires, boasting relationships and infrastructures built over decades. This network includes heavy hitters across platforms like Spotify, Apple Music, and Amazon — even encompassing Uber and Airbnb connections.
On the other hand, independent artists rely heavily on their personal networks, which might not be as extensive or long-standing. This often means juggling many roles and using every connection they’ve made during their relatively shorter careers.
A significant argument for signing with a major label is the massive investment they put into an artist’s career. This investment can catapult an artist into fame that, once achieved, cannot be easily taken back. However, this comes with the caveat of not always knowing how and when the label will spend money on promotion, especially in less profitable areas like radio.
Artists also stress the importance of equal treatment within a label. For instance, they expect the same level of attention and resources as the label’s top artists. The transition from major to independent can be jarring. Going from luxurious accommodations to basic motels can be a stark contrast, highlighting the perks majors offer.
The discussion also touched on ownership and control over one’s music. Signing with a major often means giving up rights, which can take years to revert back. Not reading contracts thoroughly can lead to unfavorable deals, yet it’s a common pitfall for many eager to sign up-front checks.
One artist shared an anecdote about meeting Kanye West at a dinner in Malibu. That chance encounter led to an impromptu recording session at Nobu, showcasing how spontaneous and influential networking in the industry can be.
Kanye’s unique approach was a significant learning experience, instilling the value of creative freedom. The relationship continued, leading to further collaboration on projects like ‘Donda 2.’ This highlights the unpredictable yet rewarding nature of working with industry icons.
Traveling for music can also present challenges, as seen in a trip to Saudi Arabia. Unexpected visa requirements and unfamiliar payment systems can complicate logistics, but the end result often makes such hurdles worthwhile.
In the end, it’s about what an artist wants from their career. Major labels offer resources and reach, but independence offers control and direct fan engagement. Each path has its own set of highs and lows.
Whether choosing the major label route or the independent path, the journey in the music industry is filled with unique challenges and opportunities. It ultimately comes down to what an artist values more — widespread reach or creative control.
