Rihanna kept fans entertained with a cheeky social media post that quickly went viral.
- The singer posted a video prancing around a city sidewalk, lifting her skirt to reveal her underwear.
- She humorously announced a new summer goal: matching her shoes to her panties instead of achieving six-pack abs.
- The video hinted at a promo campaign for her Savage X Fenty lingerie and Puma sneakers.
- Rihanna also revealed her expansion into haircare with the launch of Fenty Hair.
Rihanna has decided to keep things light and fun this summer, abandoning her goal of six-pack abs for something more unique. In a video she posted on Tuesday (July 23), the superstar can be seen prancing around a city sidewalk in a mini skirt and blouse. But the real highlight? She mischievously lifts her skirt to flash her black panties.
Accompanying the playful clip, RiRi captioned it, ‘Since I clearly won’t be achieving my six pack till next summer, I switched my summer goal to matching my shoes to my panties!’ This humorous twist delighted fans and quickly went viral. Meanwhile, the video subtly promoted her lingerie brand, Savage X Fenty, and her sneaker collaboration with Puma.
Recently, Rihanna also channeled her inner school girl for her latest Fenty X Puma ad. She appeared as a ‘naughty school girl,’ complete with scenes of her passing notes in class. The ad showcased the new Creeper Phatty sneaker in various colorways, and Rihanna made sure to strike a balance between playful and edgy.
Adding to her empire, Rihanna has ventured into haircare with the launch of Fenty Hair in June. Sharing her excitement, the ‘Diamonds’ singer said, ‘A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.’
Rihanna emphasized that her new line will cater to every hair type and need. The Fenty Hair collection includes nine products, each designed to strengthen and repair hair. With prices starting at $18, there’s something for everyone. Her commitment to inclusivity continues, just like with her underwear and beauty lines.
Rihanna’s playful summer goal and her expanding empire keep fans eagerly watching her every move.
