Rihanna is setting social media ablaze once again, showing off her stunning curves in a sultry photoshoot for her latest lingerie campaign.

On August 15, Rihanna took to her social media platforms to unveil a series of jaw-dropping photos. She rocked a black lace lingerie set, complete with a garter belt and stockings, sending fans into a frenzy. In her caption, she simply wrote “laced,” unveiling her brand’s new ‘Bold Lace’ collection now available online and at Nordstrom.

The images quickly spread like wildfire across social media, with fans and followers buzzing about her latest look. Rihanna’s return to social media with such a bold statement comes just days after she turned heads at Barbados’ Crop Over Festival. On August 5, she stunned in a lavish carnival costume designed by Gianvito Rossi, adorned with gold and bronze jewels, a regal headpiece, and feathered wings.

This marked Rihanna’s first appearance at the historic cultural festival since 2019. She had been away from the spotlight, focusing on her family life after giving birth to two children with boyfriend A$AP Rocky.

In other exciting news, Rihanna has expanded her Fenty empire with the launch of Fenty Hair in June. She announced the new line on social media, saying, ‘A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.’

Rihanna emphasized that she wanted to create a line of haircare products catering to every hair type and texture. From weaves to braids to natural hair, the Fenty Hair collection includes nine different products aimed at strengthening and repairing hair. The collection retails starting at $18, with bundles available at a discount.

Rihanna’s Fenty brand, which has significantly contributed to her becoming one of the richest women in the world, now includes lingerie, cosmetics, skincare, and her new haircare line.

With her stunning photoshoot and continuous expansion of her Fenty brand, Rihanna is showing no signs of slowing down. From eye-catching lingerie to inclusive haircare, she continues to set trends and captivate her audience.

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