The internet buzzed with laughter as Mustard chuckled at McDonald’s cheeky involvement in a social media frenzy sparked by Kendrick Lamar’s notable mention of his name in ‘GNX’.
McDonald’s decided to join the fun game at Mustard’s expense. The global fast-food chain posted a playful tweet featuring an edited sauce packet labeled ‘Honey MUSTARRRRRRRDDDDD’, a playful nod to Kendrick’s shout. This tweet was in response to Lamar’s famous opening in ‘tv off’, produced by Mustard, where the rapper called out, ‘MUSSSSTTTAARRRRRDDDDD!’ as the beat dropped.
Mustard, surprised and amused by McDonald’s jest, simply responded with ‘OMG’ and retweeted their post. This interaction is just one of the many fan-generated content Mustard has been sharing since the album release. Fast-food brands have been clever with their marketing strategies, especially during significant hip-hop events in 2024.
During the ongoing tensions involving Drake, Kendrick Lamar, and J. Cole, various brands seized the moment to advertise their products using famous catchphrases. Mustard also found himself involved in this musical clash thanks to his production on Kendrick’s track ‘Not Like Us’.
Kendrick’s latest album, that features Mustard among other artists from Los Angeles like Roddy Ricch and AzChike, has been making waves. The track, produced by Mustard, is a part of the collection of songs from the album that hold multiple top spots on the U.S. Apple Music chart.
The playful banter between Mustard and his music industry peers adds another layer of entertainment to the ongoing drama. Earlier, at Los Angeles’s Camp Flog Gnaw Festival, Mustard had playfully faked playing Drake’s ‘Crew Love’ before switching to ‘Like That’, the song that initially sparked tensions between Kendrick and Drake.
The fun didn’t stop there as Drake kept the banter alive by trolling Mustard, choosing to follow the producer’s ex-wife on social media. This light-hearted beef between the music giants keeps fans intrigued and entertained.
Mustard’s good humor in the face of McDonald’s playful jabs shows the lighthearted side of the music industry. The ongoing interactions among top artists, combined with clever brand marketing, are keeping fans engaged in this unfolding musical drama.
