Lil Mama’s frustration with the beauty industry came to light during a recent interview with Loren Lorosa. The “Lip Gloss” rapper shared her perspective on how her experiences differed drastically from those of well-known figures like Taylor Swift and the Jenner sisters, Kendall and Kylie.
Mama, who released the hit song “Lip Gloss” back in 2008, has had collaborations with several beauty brands. However, she pointed out that celebrities like Swift and the Jenners had the opportunity to build extensive cosmetic lines reflecting their personal styles and interests. In contrast, she felt she was primarily the face of fashion and beauty for a large community, particularly the African-American community.
“I think that, you know, the opportunities that people like the Taylor Swift’s or the Jenner’s would get was an opportunity to actually build out a full cosmetic line that would be a representation of who they are,” Lil Mama said during the interview. “How they see fashion, how they see the world of beauty, and kind of speak to that audience while I was singlehandedly being the face of fashion and beauty for a really large community, which I would have to say is the African-American community.”
Despite these challenges, Mama has launched her own line, the “It’s Poppin Collection,” which includes both cosmetics and jewelry. In February, she introduced the “Truly In Love” lip gloss to her collection, emphasizing that it was a long-awaited venture. “It’s been a long time coming. ‘Lipgloss’ has contributed to the success of many cosmetic brands worldwide. Now it’s my turn, I’ve entered that chat! This is redemption for me,” she stated in a press release.
Mama is clearly motivated to succeed in the beauty industry despite the obstacles she’s faced. Her determination to establish her brand is evident, and she continues to push forward with her product line.
Lil Mama’s journey in the beauty industry underscores the disparity in support that different celebrities receive. By launching her own cosmetics line, she aims to make her mark and represent her community authentically.
