Kendrick Lamar is on track for the biggest streaming year of his career, thanks in part to a heated feud with Drake.

Following a viral clash with Drake, Kendrick Lamar is poised to surpass 4 billion streams this year. The feud, marked by several diss tracks like “Not Like Us” and “Euphoria,” has kept both artists in the spotlight and fans deeply engaged.

When the news broke on RapTV’s Instagram, fans of both artists were quick to share their thoughts. One Drake fan commented, “I hate the people who started listening to him after disses and act like they’ve been listening for years.” Another chimed in, “Drake single-handedly revived this man’s career, as the biggest Kendrick fan I love Drake for reviving his career and giving him his first #1 hit.” One more fan argued, “‘Where the Drake fans at?’ Drake literally gave him this boost. If the beef never happened we wouldn’t be discussing Kendrick until he dropped another album.”

The tension between the two rappers began in March when Kendrick teamed up with Future and Metro Boomin for the song “Like That.” Drake quickly responded with “Push Ups,” leading to a back-and-forth exchange of diss tracks. Despite no official end to the feud, Drake’s final track “The Heart Part 6” in May marked a pause in the heated exchanges. Interestingly, Drake has since removed all the diss tracks from his social media.

Beyond the feud, there are rumors that Kendrick is preparing to release a new album. Terrace Martin, a long-time collaborator, revealed that Kendrick is “locked in” on a new project. His last album, “Mr. Morale & the Big Steppers,” was released in 2022.

Kendrick recently performed at Life Is Beautiful 2023 in Las Vegas, continuing to draw massive crowds and maintain his relevance in the music industry. Fans are eagerly awaiting more updates on his next moves.

While fans speculate about his upcoming projects, Kendrick Lamar is enjoying an unprecedented surge in streaming numbers, making this a landmark year for the rapper.

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