Kendrick Lamar has surged past Drake on Spotify, marking a noteworthy milestone. On Tuesday, Kendrick’s monthly listeners soared to over 74 million, surpassing Drake’s numbers.
This significant achievement is the first time Kendrick has overtaken Drake in monthly Spotify listeners. Kendrick’s rise is attributed to the success of his recent track, “Like That,” a collaboration with Future and Metro Boomin.
Kendrick’s Dramatic Rise
Kendrick Lamar has seen a significant surge in his popularity on Spotify. His monthly listeners recently hit a staggering 74,115,665. This milestone is a remarkable achievement for the Compton rapper.
Interestingly, Kendrick’s rise in listeners is closely tied to the release of his song ‘Like That.’ The collaboration with Future and Metro Boomin sparked a notable increase in his Spotify audience. Before this release, Kendrick’s monthly listeners were below 55 million.
Drake’s Decline
On the other hand, Drake has experienced a decline in his Spotify listenership. His numbers dropped to 74,086,033 monthly listeners. This is a stark contrast to earlier this year when he had well over 80 million monthly listeners.
While Drake remains Spotify’s most-streamed artist with over 100 billion spins, the decline in his current listener base is significant. Drake’s descent coincided with the rise of Kendrick’s new releases.
Eminem Still Reigns Supreme
Despite the feud between Kendrick and Drake, Eminem still holds the record for the highest number of monthly listeners among rappers. Eminem boasts over 84 million monthly listeners, placing him ahead of both Kendrick and Drake.
Overall, Eminem stands eighth in the list of artists with the most monthly listeners. He is behind The Weeknd, Taylor Swift, and Billie Eilish, who occupy the top three positions.
Kendrick’s Records
Kendrick Lamar’s commercial success has led him to break several records previously held by Drake. His diss track ‘Not Like Us’ surpassed ‘God’s Plan’ to become the fastest rap song to reach 500 million streams on Spotify.
The song ‘Not Like Us’ also reclaimed the No. 1 spot on the Billboard Hot 100. This song has spent multiple weeks at the top, marking Kendrick’s first solo chart-topper to do so.
Additionally, ‘Not Like Us’ boasts nearly 400 million more streams than Drake’s ‘Push Ups.’ This track was the most successful of Drake’s diss songs but has been overshadowed by Kendrick’s latest hit.
Impact on Businesses
The success of Kendrick Lamar’s ‘Not Like Us’ has positively impacted other ventures. The song’s music video prominently features a Compton-based restaurant, Tam’s Burgers.
Since the video’s release, Tam’s Burgers reported a 30 to 40 percent increase in business. Kendrick and producer Mustard’s association with the eatery has clearly benefited its popularity.
As a gesture of appreciation, the owners of Tam’s Burgers offered Kendrick a lifetime supply of free meals. This is a testament to the influence of Kendrick’s music and its cultural impact.
Social Media Reactions
The rise in Kendrick’s popularity hasn’t gone unnoticed on social media. Users have shared various charts and statistics illustrating his increase in listeners.
One chart from @Variety showed a 19% growth in Kendrick’s monthly listeners after the release of ‘Like That.’ Meanwhile, Drake’s listenership declined by 4% over the same period.
Future Collaborations
The collaboration between Kendrick, Future, and Metro Boomin on ‘Like That’ has been highly successful. This partnership likely contributed to the significant increase in Kendrick’s Spotify listeners.
Future and Metro Boomin also experienced similar growth in their monthly listeners. This points to the powerful impact that high-profile collaborations can have on artists’ streaming numbers.
Kendrick Lamar’s climb past Drake on Spotify illustrates his growing impact in the music world. His substantial listener increase showcases the potency of strategic releases and collaborations. As Kendrick continues to break records, his influence on both fans and businesses becomes ever more evident.
