YouTubers who jumped on the Kendrick Lamar and Drake diss tracks are finding themselves in a bind. Reaction videos that once seemed safe from copyright claims are now being targeted, causing uproar among content creators.
When Kendrick Lamar and Drake’s beef erupted, the rap world was on high alert. Fans and YouTubers were eagerly dissecting each diss track as it dropped, often spending hours breaking down the lyrics and sharing their thoughts in reaction videos. These reaction videos became a hotspot for fans seeking deeper insights and entertainment.
Initially, it was reported that YouTubers could keep the revenue generated from their reaction videos. Multiple content creators shared their excitement online, grateful for the opportunity to monetize their dedicated work. But recently, conflicting reports have surfaced, putting the fate of these videos in jeopardy.
In a telling post shared by @djakademikstv, a Twitter user questioned rapper and YouTuber Scru Face Jean about the situation. Scru Face Jean confirmed that the reaction videos to Kendrick’s diss tracks are indeed being hit with copyright claims. “It’s true,” he replied, acknowledging that the revenue from these videos is being claimed by the copyright holders.
This revelation has sparked frustration among YouTubers who invested significant time and effort into their content, expecting to be rewarded for their dedication. Nearly every song from the Kendrick-Drake beef saw enormous commercial success, with tracks like ‘Like That’ and ‘Not Like Us’ achieving impressive chart positions. ‘Like That’ debuted at the top of the Hot 100 and held the position for three weeks. ‘Not Like Us’ also debuted at the top and continues to maintain a strong presence in the top five of the Hot 100, even being hailed as a potential song of the summer.
While fans and creators alike are left speculating whether Kendrick Lamar had any involvement in the decision to monetize these reaction videos, the fact remains that content creators are left grappling with unexpected copyright issues. For now, the future of reaction videos remains uncertain, as YouTubers navigate these choppy waters.
The sudden turn of events has put a damper on what was a thriving hub for reaction video content. YouTubers are left questioning their next steps as they face the reality of copyright claims overshadowing their hard work.