JAY-Z is bringing back his legendary 40/40 Club, but just for a brief stint. Fans will get to experience this iconic sports bar during Michael Rubin’s upcoming Fanatics Fest NYC.

Held at the Javits Center from August 16 to 18, the event promises a true recreation of the club’s original form. From framed sports jerseys to grand chandeliers and a familiar menu, this will be more than just a trip down memory lane.

The Return of the 40/40 Club

JAY-Z is reopening his famous 40/40 Club for Michael Rubin’s Fanatics Fest NYC. The club will make a grand return in its original form.

The two-day festival will be held at the Javits Center from August 16 to 18. The sports bar, founded by JAY-Z in 2003, will be recreated for fans.

An Authentic Experience

According to a press release, the 40/40 Club’s recreation will be true to its original vibe. Expect to see framed sports jerseys, grand chandeliers, and stadium seating.

The food and drink offerings will also mirror the club’s original menu. It’s a one-of-a-kind experience for those attending.

Exclusive Access

The 40/40 Club space will be open only to an invite-only list. Attendees include professional athletes, entertainers, and Sportsbook VIP customers.

This exclusivity adds an air of prestige to the event. Not everyone will get a chance to experience this legendary club.

Fanatics Fest NYC Highlights

Fanatics Fest NYC is an immersive sports festival. Fans can meet their sporting heroes, purchase rare collectibles, and enjoy unique experiences.

Activities include the NFL 40-yard dash and walking out like a WWE superstar. There’s something for every sports enthusiast.

Big names will attend, such as Tom Brady, Peyton Manning, Derek Jeter, and Mike Tyson. It’s a star-studded event to remember.

The Club’s Legacy

The 40/40 Club originally closed in 2023. This temporary resurrection is a grand event for fans.

The Manhattan location shut its doors after 20 years. It left many patrons nostalgic for its unique atmosphere.

JAY-Z once expanded the club to five locations nationwide. However, all have since closed, leaving only an airport bar in Atlanta and a restaurant in Brooklyn’s Barclays Center.

Memorable Moments

JAY-Z referenced the 40/40 Club in his 2003 song “Dirt Off Your Shoulder.” He rapped: “Now you chillin’ with a boss, bitch, of course, SC on the sleeve / At the 40/40 Club, ESPN on the screen.”

The club was known for its memorabilia, like autographed gloves by boxing legends Muhammad Ali and Joe Frazier. It also had a WWE Championship belt once owned by Kurt Angle.

Rihanna had her release party for her 2012 album Unapologetic at the club. It also featured a surprise performance by J. Cole in 2010 after he signed with Roc Nation.

Why the Excitement?

The reopening brings a flood of memories for fans. It’s a chance to relive iconic moments from the past.

The club has always been a symbol of glamour and sports culture. Its return, even temporarily, is a major highlight for Fanatics Fest NYC.


In conclusion, the return of the 40/40 Club offers a nostalgic and unique experience for fans. It’s a rare opportunity to relive the glamour and sports culture that this iconic venue represented.

The club’s temporary resurrection at Fanatics Fest NYC will undoubtedly be a highlight of the event, as fans and celebrities gather to celebrate its legacy.

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