Freddie Gibbs is getting fans hyped for his upcoming album with an eerie promotional campaign featuring Freddy Krueger, the infamous horror movie icon.
Mysterious billboards have appeared all over Los Angeles, displaying Freddy Krueger’s menacing eyes alongside the message ‘Freddie’s Back’ and a phone number for curious fans to call.
Those who dial the number are greeted by the chilling voice of Freddy Krueger, referring to listeners as ‘little rabbits’—a clever homage to Gibbs’ bunny mascot. This spooky voice belongs to none other than Robert Englund, the original actor from ‘A Nightmare on Elm Street.’
Fans were also treated to tantalizing glimpses of the rapper’s past works, including albums like ‘Piñata,’ ‘$oul $old $eparately,’ and ‘You Only Live 2wice,’ mentioned during the phone call.
Amidst all this buzz, Gibbs shared a teasing horror-themed post on one of his lesser-known Instagram accounts, featuring a bunny in a Jason Voorhees mask. There’s also a snippet of an unreleased track with Gibbs laying down his signature rhymes over an ominous beat.
Speculation is rife that this yet-untitled project might drop around Halloween. Although an official release date remains unconfirmed, Halloween seems like the perfect fit.
The Gary, Indiana star has hinted at exciting projects with longtime collaborators like Madlib and The Alchemist. Earlier this year, Madlib hinted at another collaboration, saying, ‘Y’all ready for Freddie Gibbs? About to drop this live sh*t on y’all. Montana next up.’
In 2023, Gibbs revealed plans for not one but four collaborations, involving names like Boi-1da besides Madlib and The Alchemist. His confidence was evident when he said, ‘I’m making the best music of my life, so it’s no reason to stop. I’m the king of R&B, so I gotta do that album as well.’ Despite the teasing of new material, Gibbs has maintained a low profile, releasing ‘$oul $old $eparately’ in 2022.
As fans eagerly await more details, it’s clear that Freddie Gibbs knows how to build suspense, cleverly intertwining horror with hip-hop to create a buzzworthy album launch.
