In the heart of Toronto, a quirky contest brought fans and fashion together as Drake added a generous $10,000 prize to an already lively event celebrating his many iconic looks.
The streets buzzed with excitement on December 14 as dedicated fans gathered at Casuals Cakery, each hoping to impress with their best Drake impersonations. The occasion? A lookalike contest celebrating the rapper’s style through the eras.
When Drake got wind of the event, he decided to up the stakes. Adding $10,000 as the main prize, he brought even more hype and anticipation to the gathering. “I’m adding 10 bands to the lookalike contest as the main prize,” Drake declared, making waves among participants and fans alike.
Eventually, it was Makayla Chambers who took home the grand prize. Her transformation was spot-on, featuring a thick beard and the two braids Drake sported earlier in the fall. Her effort and attention to detail outstripped all, earning accolades from the crowd and the prize pot.
In second place, a man who had previously gained notoriety for his humorous Drizzy impersonations earlier in the year. His antics had even caught the eye of Drake himself, proving that sometimes, imitation is the sincerest form of flattery—even if just for laughs.
Drake shared the excitement on his social media, posting event footage with the caption, “I love this city,” punctuated with laughing emojis. His gesture seemed to celebrate not just the impersonators who mimic his style but the vibrant local culture as well.
Meanwhile, the Toronto superstar’s competitive spirit wasn’t just alive at the lookalike event. Days earlier, Drake also triumphed at the Billboard Music Awards, bagging titles like Top Rap Artist and Top Rap Album, where he faced off against some of the industry’s biggest names, including Kendrick Lamar and Future.
Despite stiff competition, Drake’s “For All the Dogs” album clinched the Top Rap Album award, outpacing notable projects from 21 Savage, Nicki Minaj, and others. However, Kendrick Lamar did not leave empty-handed, securing the Top Rap Song award with “Not Like Us.” This rivalry between the two rappers has been financially fruitful. According to Billboard, their diss tracks have generated around $15.4 million in U.S. revenue.
Financially, Kendrick’s tracks brought in $13.4 million, dominating the earnings over Drake’s releases. Yet, the exact earnings for both artists remain a mystery, dependent on label and publishing agreements.
Drake’s influence, from charming his fans with prizes to dominating award shows, shows no sign of waning. Whether it’s inspiring lookalikes or winning awards, his presence continues to dominate both music and culture.