Big Sean and Gunna have teamed up to drop a dynamic new music video for ‘It Is What It Is’.
- The video, directed by Diego Cruz, showcases the vibrant streets of Los Angeles.
- Alongside the release, Big Sean has launched exclusive J Dilla hats.
- Sean’s latest album, Better Me Than You, includes this thrilling track.
- Fans got a sneak peek of Sean’s future projects, hinting at more collaborations.
Big Sean and Gunna have brought their unique vibes to the screen with the much-anticipated video release of ‘It Is What It Is’. Directed by Diego Cruz, the video captures the bustling energy of Los Angeles, perfectly complementing the rhythmic flow of the music.
In a stylish twist, the video also features a sneak peek of the J Dilla hats collaboration, adding a layer of exclusive merchandise excitement. These hats are available for fans on Sean’s website, making it a perfect blend of music and fashion.
The track is part of Big Sean’s album ‘Better Me Than You’, which dropped on August 30. The album boasts an impressive lineup of collaborations including Cash Cobain, DJ Premier, and more, promising a rich tapestry of sound for listeners.
Interestingly, Big Sean is not slowing down. Despite the recent release, he has confirmed a full-length collaboration with The Alchemist is in the works. This follows their joint effort on the track ‘Together Forever’, which is a bonus on Sean’s latest album.
In a candid moment shared on Instagram Live, Big Sean opened up about the pressures of fame and maintaining creativity. He mentioned feeling ‘burnt out’ but remains dedicated to his craft, working on several projects including tracks with KAYTRANADA and potential additions to his Twenty88 collaboration with Jhené Aiko.
With ‘It Is What It Is’, Big Sean and Gunna have set a high bar, leaving fans excited for what’s next.
