Kanye West recently took to Instagram to voice his discontent with Adidas and Jerry Lorenzo, alleging betrayal and deceit. His post revealed lingering tensions from their past collaborations and a sharp critique of former business relationships.
- The Instagram rant highlighted Kanye’s disapproval of Adidas’s handling of their partnership.
- West accused Jerry Lorenzo of being disloyal, reflecting on their professional split.
- He emphasized his success with the Yeezy brand post-Adidas, boasting financial achievements.
- Kanye’s strong words ended with a call for independence, marking a significant chapter in his career.
Kanye West has recently unleashed a fiery Instagram post aimed at Adidas and Jerry Lorenzo, accusing them of betrayal and dishonesty. According to Kanye, Adidas, with whom he parted ways in 2022 under tense circumstances, has been undermining his brand Yeezy by manipulating online search results. West remains firm in defending his work and denounces the company’s alleged attempts to suppress his business achievements.
In his lengthy message, Kanye didn’t shy away from criticizing Jerry Lorenzo, someone he had worked with until 2016. He accused Lorenzo of disloyalty for continuing to collaborate with Adidas. “Y’all know Jerry was corny and disloyal,” West remarked, highlighting his disappointment over past events.
Despite past grievances, Kanye proudly announced Yeezy’s thriving success since ending the relationship with Adidas. He claimed the Yeezy website made an impressive $100 million last year, despite being inactive for part of the year. West celebrated selling over a million pairs of Yeezy shoes, reflecting his resilient entrepreneurial spirit.
Kanye’s direct approach leaves no room for ambiguity. His declaration of “Yeezy over everything” underscores his commitment to his brand and vision. In a bold statement, he announced his departure from serving others, focusing on dominating the fashion industry as he always intended.
Meanwhile, Adidas’s response has been limited, only acknowledging a settlement of legal disputes with Kanye. The agreement saw both parties withdrawing claims against each other, marking an end to their tumultuous relationship. However, this settlement does not seem to have quelled Kanye’s discontent, as evidenced by his public remarks.
In his characteristic bold style, Kanye West continues to stride confidently towards his goals, leaving no room for doubts about his dedication to the Yeezy brand.
