Consequence sheds light on how ‘politics’ drove Kanye West to create the famous G.O.O.D. Fridays series, a turning point born from industry battles.
- Consequence halted his music career twice due to unforeseen industry challenges.
- Kanye’s infamous VMA incident with Taylor Swift impacted more than just pop culture.
- G.O.O.D. Fridays emerged as a direct response to stifling industry practices.
- Support for Kanye remains unwavering, despite constant controversy.
Consequence, a frequent collaborator of Kanye West, discussed the untold story behind the creation of the iconic G.O.O.D. Fridays series. It turns out, industry politics played a pivotal role in its inception.
After the notorious VMA incident where Kanye interrupted Taylor Swift, anything associated with him found it tough to gain traction in the music world. Consequence saw his track with Kanye and John Legend, ‘Whatever You Want,’ lose momentum because of this.
Despite having a record deal with Motown, Consequence found himself hitting roadblocks not due to poor performance but because of the ripple effects of Kanye’s controversies. His track was overshadowed by major hits like ‘Run This Town,’ and lost its climb up the charts.
G.O.O.D. Fridays became a necessity for Kanye, a way to bypass the traditional constraints of the industry. By releasing music directly to fans, he ensured his work reached its audience despite any label pushback.
The loyalty between Consequence and Kanye remains strong. Even amidst various controversies, Consequence stepped up to defend Kanye, notably when allegations about Kanye’s personal health and battles surfaced on social media.
In an industry full of hurdles, Kanye West and Consequence forged a path centered on direct fan engagement through music.
