A$AP Rocky has just released a striking black-and-white video for his new single ‘HIGHJACK,’ the lead track from his upcoming album ‘Don’t Be Dumb.’ This release has fans buzzing, especially due to the lyrics targeting Drake.
The video, which debuted on August 21, 2024, was directed by Thibaut Grevet along with Rocky and his creative agency AWGE. The visual showcases Rocky in an oversized, stylized house-like set, adding to the song’s moody ambiance.
A$AP Rocky’s Visual Masterpiece
The video for ‘HIGHJACK’ is shot in a stark black-and-white format, creating a dramatic and moody atmosphere. A$AP Rocky performs within an oversized, surreal house set that complements the song’s intense vibe.
Thibaut Grevet, along with Rocky and his AWGE creative agency, directed the video. This collaboration has resulted in a visually stunning piece that highlights Rocky’s artistic vision and ability to push creative boundaries.
Lyrics That Stir Controversy
‘HIGHJACK’ grabbed attention not just for its visuals but also for its lyrics. The song features singer Jessica Pratt and contains several subliminal shots seemingly aimed at Drake, igniting fan speculation and discussion.
In the first verse, Rocky raps: ‘Fuck your ho ’cause she like that/ Yeah, bitch fat ass, pretty, I might wife that/ N-ggas swear they pimpin’, Scottie simpin’, get your wife back.’ These lines add fuel to the fire of ongoing feuds in the hip-hop community.
Referencing Past Relationships
One of the most talked-about lyrics refers to Drake’s past relationship with Rihanna. Rocky raps: ‘These n-ggas want my wife bad, the people want my next track,’ which many believe is a direct jab at Drake’s history with the pop star.
This isn’t the first time Rocky has addressed his peers through his music. His previous tracks have often included references to other artists, making ‘HIGHJACK’ a continuation of this trend.
Rocky’s return fire at Drake aligns with comments made by Hot 97’s DJ Kast One, who hinted that Rocky’s upcoming album ‘Don’t Be Dumb’ features multiple disses aimed at various artists.
DJ Kast One’s Insight
During a listening event for ‘Don’t Be Dumb,’ DJ Kast One revealed that the album contains multiple diss tracks. He stated on air, ‘I heard A$AP Rocky definitely addressing a lot of the main topics that are happening out there right now. Let’s just say the list keeps going on strong.’
This adds context to Rocky’s lyrical content in ‘HIGHJACK,’ providing fans with a better understanding of the artist’s intentions.
Ongoing Feuds
The feud between A$AP Rocky and Drake isn’t new. The two artists, who once collaborated on tracks like ‘Fucking Problems,’ have been at odds ever since Drake appeared to throw shade at Rihanna.
Drake’s track ‘Fear of Heights’ from his album ‘For All the Dogs’ includes lyrics that many believe are aimed at Rocky and Rihanna. The line, ‘Why they make it sound like I’m still hung up on you? / That could never be,’ sparked significant buzz.
Rocky later responded on his Kid Cudi collaboration ‘WOW,’ as well as in Future and Metro Boomin’s ‘Show of Hands,’ where he claimed to have had relations with Drake’s baby mother, Sophie Brussaux.
Drake’s Counterattacks
Drake has not stayed silent, responding with his own set of diss tracks. In ‘Family Matters,’ he targets not just Rocky but also other artists like Kendrick Lamar, Rick Ross, and The Weeknd.
This ongoing exchange of disses between Rocky and Drake has kept fans and the hip-hop community engaged, as each new release adds another layer to their rivalry.
Final Thoughts
As A$AP Rocky continues to rollout his new album, ‘Don’t Be Dumb,’ the release of ‘HIGHJACK’ and its provocative lyrics have certainly set the stage for more drama. Fans eagerly await the full album to see how these feuds unfold.
The video for ‘HIGHJACK,’ with its stark visuals and pointed lyrics, showcases Rocky’s ability to captivate and provoke, ensuring that his music remains a topic of discussion.
A$AP Rocky’s ‘HIGHJACK’ video and its Drake-taunting lyrics have stirred the hip-hop world, setting the stage for further developments in their ongoing feud.
As fans look forward to the release of ‘Don’t Be Dumb,’ the drama and anticipation surrounding Rocky’s latest work continue to build.
